Thursday, January 5, 2012

Fur Years Eve

New Years Eve. An excuse for every girl to throw on your sexiest heels and buy an obnoxious sequin dress. Not this girl. I went for fashionably comfortable over sparkly this year and don't regret it one bit. My outfit was perfect for sipping cocktails by the pool area's fire pit with my best friends and boyfriend. 

Necklace by Simply Vera, Vera Wang. Black dress by H&M. Faux fur vest by Express. Shoes by Michael, Michael Kors.

Flash Sale Mania

As you can see from my serious lack of posts since the summer, I have not had time to make any posts. My college work takes the front seat over my blogging. I do, however, work for my college newspaper mainly as a layout designer, but I write articles here and there. Last semester I strayed away from my usual political rants to the more laid back world of fashion. (thank god) Here is one of my published editorials. Beware though, it is not edited!

No one ever wants to pay full price and everyone loves a good sale. Now you do not even have to leave your couch in order to bask in the glory of scoring a black Friday level deal on your favorite designer merchandise. Websites like Hautelook, Gilt Group and Rue La La have become the synonymous with the “Flash Sale” craze and records reporting astounding gains in flash sales are an indicator that this novel type of shopping is here to stay.  The more pinched the pockets of American consumers get, the more the competition thickens. More than ever, retail brands are struggling to maintain green status in a not so green economy.  This is not breaking news of course, but few consumers have knowledge of the topnotch stores who are almost giving away their products in order to gain your business.
Perhaps one of the best-kept secrets of high-end online shopping is famous retailer, Saks Fifth Avenue’s daily “Fashion Fix” sales. “Fashion Fix” is a members only themed sale with designer clothing, accessories, bags, wallets and shoes set at price points from $15 to $1500 depending on how luxe you’re willing to go.  Each sale lasts 48 hours and can allow you to snag a pair of Seven for All Mankind jeans for $75, which is a phenomenal savings compared to their usual $210 price tag. Anyone can sign up to be invited to one of these sales, all you have to do is click on the “Fashion Fix” tab on Saks Fifth Avenue’s website and wait for the once a day notification e-mails to start coming your way.
Facebook is another quintessential tool for a flash sale extraordinaire. Many retail companies advertise 24-hour Facebook fan only sales in return for simply being a fan and “liking” their page. Contemporary men and women’s clothing band All Saints Spitalfeilds is constantly updating their newsfeed with exclusive fan only sales and free shipping offers. These sales allow anyone to purchase one of the celebrity-endorsed brand’s pieces of unique clothing at sometimes 70 % off the usually steep retail price.  Tory Burch has recently given into to the flash sale craze and offers weekly deals through its very own Facebook Store, which fans can directly connect to through their page. The sales are posted through newsfeed and usually last around twelve hours considering the discounts are quite significant. Tory’s last Facebook flash sale offered the brands new $250 leather penny loafers for $150, a deal which was not even offered on the brand’s website.
Impulse buyers beware, these timely sales have tendency to become an addictive hobby. For the more reserved buyers, however, taking advantage of this new way of shopping bears many benefits. With proper research, everyone can have the wardrobe of the rich and famous.